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| Written by CG Girl |
| Friday, 09 October 2009 03:29 |
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OUR JOURNEY How it all happened… While working for the government I decided to focus again on my dream to once have my own business -I began working on my business plan again -Researched every day the impact of the hispanic buying/spending power -After researching I had My Epiphany -I realized that Hispanics spend their disposable income groceries and children’s clothing & began to think… groceries & children… -Well, everyone has to go to the grocery store and most parents take their children to the grocery store -Most parents buy their children what they want at the store -Everyone has to pay at the check out counter -Everyone has to pass the magazine racks to pay -It all made sense: Hispanic buying power/grocery stores/young girls/magazines -“Oh my gosh! There is not one magazine for young latina girls??” -I didn’t sleep for months researching the magazine industry and the void for young Latinas -I must start my own magazine! -Quit my job in Sacramento to follow my dream back in Los Angeles -Prepared for the launch of my magazine…Lateena Girls -Returned to my hometown, San Antonio, to have a preview party promoting my magazine that was set to launch January ‘05 -The day after my party I was contacted by Latina Media Ventures (owners of Latina magazine, one of the top national hispanic woman’s magazine) -This was my first true obstacle: federal lawsuit Lateena girls vs. LMV (~1.5 years) -The Press described it as a “David vs. goliath” -I had the support from family and friends -Settled case -Proud to announce our new and improved name: Chica Girl Magazine! My Dream became a reality at the Pink carpet affair Chica Girl magazine launches: July 14, 2007! |
