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CG ShopRecogning OLLU. Hispanic Marketing Degree program. Written by: Jeremy Levine |
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| Written by CG Girl |
| Friday, 09 October 2009 04:15 |
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RECOGNIZING OLLU OUR LADY OF THE LAKE UNIVERSITY SAN ANTONIO, TX Our Lady of the Lake University creates innovative Hispanic Marketing Degree program Our Lady of the Lake University to offer unique Hispanic Marketing degree Our Lady of the Lake University to establish one of the nation’s first Hispanic Marketing degree programs New Hispanic marketing degree now offered at Our Lady of the Lake University OLLU Reported by: Jeremy Levine Beginning this fall, students attending Our Lady of the Lake University, an independent, Catholic institution in San Antonio, can earn a Bachelor’s of Business Administration in Hispanic Marketing. The newly formed Hispanic marketing degree program at OLLU, one of the few programs of its kind in the country, is part of the academic community’s response to the Hispanic population’s phenomenal growth in the United States. Hispanics are the fastest growing minority population in the U.S. According to the U.S. Census Bureau, Hispanics are projected to account for 24.4 percent of the total U.S. population by 2050. According to Dr. Robert Bisking, Dean of the OLLU School of Business, by 2010 the Hispanic population is going to have 1 trillion dollars in spending power. “People in business are going to want to reach that population so understanding how to market effectively to that demographic will be really important,” Bisking said. This will result in high demand for people with a degree in Hispanic marketing, Bisking said. “The beauty of this program is it prepares students to immediately walk right into a very good job situation,” Bisking said. The new degree program is based on the general marketing degree already offered at OLLU. Like the Bachelor’s of Business Administration in Marketing, the Hispanic Marketing degree requires students to take general education courses and common core business courses. However, at the advanced level, the courses differ for the two marketing degrees. Seven new advanced marketing courses were created for the new degree. The new courses all have Spanish names. They include the courses La Cultura: An Overview, El Mercado: Ethnography, La Campaña: Effective Campaign, La Realidad: Marketing Effects, En Vivo: Marketing Internship, En Desarrollo: Research Project, and En Práctica: Plan Execution. The new degree has two advanced courses also required by the general marketing degree: International Marketing and Business and Society. The new courses include the study of the importance of the U.S. Hispanic market, the ethnography of the Hispanic market, and the analysis of effective Hispanic marketing campaigns. Courses will also allow students to conduct research for businesses that want to target the Hispanic market. “With this degree you’re actually going to be looking at the culture and the behaviors of a specific demographic,” Bisking said. Velma Gooding, a visiting professor at OLLU who is leading the development of the new degree, was not available for comment. Bisking said the new courses were still in development and that the courses La Cultura and La Realidad would be the first two offered starting in the fall. The courses will be available to traditional and non-traditional students. The idea to create a Hispanic Marketing degree came to OLLU after the American Marketing Association’s national board realized that the organization did not have a coordinated effort to address how to market to the Hispanic population. The board decided to fund three local AMA chapters to study the idea of Hispanic marketing, with the San Antonio chapter being one of the three. The San Antonio AMA chapter convened and created an AMA Hispanic marketing arm, SAVisión, to represent the Hispanic marketing field. SAVisión members developed goals, some of them involving education. They decided to partner with a local school of business to create a Hispanic marketing degree since no such degree existed. Bisking’s AMA contact, Rick Guerra, nominated the OLLU School of Business to develop a curriculum focusing on Hispanic marketing. Bisking accepted the project and received the School of Business’ faculty approval. The Curriculum Council then approved it. Dr. Jacquelyn Alexander, the Vice President for Academic Affairs at OLLU, was meeting with the deans from the schools on campus when she first heard about plans for a new marketing degree. “The more Dr. Bisking talked about it, the more I thought the degree was a good fit for the school,” Alexander said. “I was pleased that the School of Business was looking ahead to something new and innovative.” The School of Business also has plans to develop a virtual learning module program called ¡Saltar!. “There are a number of people out there who really don’t have any basic Hispanic marketing experience, and were going to create an online self-paced course that provides the basics of marketing plus insight into the nuances of marketing to the Hispanic demographic,” Bisking said. The program consists of four tiers. The first tier is a six-hour online professional development course that includes learning modules with information about the Hispanic market. The second tier is a professional development residency program designed to give participants a 20-hour AMA certification in a four-day seminar. People who already have a bachelor’s degree can choose the third tier, which involves completing 6 of the new Hispanic marketing courses to earn 18 college credit hours. The fourth tier is where participants actually earn the new Bachelor’s of Business Administration in Hispanic Marketing. “If this program works well, we will be looking to add a concentration for a Master’s of Business Administration in Hispanic Marketing,” Bisking said. “But that’s to be determined based on the demand for this program.” In the feverish debate on who is to blame for relationship break ups, we must first understand men and women. Why do men cheat? Why do women cheat? But there are two monumental flaws that I must state in order to be heard correctly. First of all I'm not an expert on relationships and I am a man so my opinion on “why do women cheat?” might be considered bias. I do assure you that I am honest and unbiased so to make things less complicated I will label myself, Mr. Unbiased Truth. I speak of personal experiences as a young Latino alpha male growing up in the rich cultural city of San Antonio. With these experiences I am able to clearly and indisputably state that man live on an instinctual existence. In other words when it comes to relationships, males allow our instincts to take the driver seat. Of course my opposition or other males who aren't alpha males will certainly voice their opinion. But let it be known that most of the time we have no control of these urges we experience. Because of this impulsive behavior that is attributed to our instincts we are more likely to cheat than women. All and all we act like dumb animals that react not to infuriate our mates but to satisfy our nature. Once again I speak of my personal experiences with women to help my readers better understand the women point of view. From what I have gathered I am convinced that women cheat on men to even the odds. Eye for an eye. A tooth for a tooth. Have you ever heard the saying, “hell hath no fury like a women scorn”? There is truth behind this old saying. Women who are cheated on are more likely to cheat than women who have not been cheated on. And for those women who agree to this claim, you are one step ahead of the game. To understand ones self is one of the steps of enlightenment and to keep from doing the same mistakes over and over. Ladies if you’re tired of being cheated on look at who your dating and ask your self this, are they an alpha male? To sum things up males and females have their flaws but in the end of it all we need each other more than we think. Though the endless battle of monogamy or lack of will continue, it is the battle that will forge and break past, present and future relationships with partners and friends. These struggles though as unpleasant as they are, will enable us to become stronger or weaker. And further more it’s our strengths and weakness that make us as unique as the battles we fight. |
